Page 2 in Axfood - Annual Report 2010

Axfood at a glance Axfood conducts food retail and wholesale trade in Sweden. Retail business is conducted through the wholly owned Willys , Hemköp and PrisXtra chains. Q The Group owns 230 stores. In addition, Axfood collaborates with a large number of proprietor-run stores that are tied to Axfood through agreements. These include stores within the Hemköp and Willys chains as well as stores run under the Handlar’n and Tempo trademarks. Q Q Axfood is listed on Nasdaq OMX Stockholm AB’s Large Cap list. Axel Johnson AB is the principal owner with approximately 46% of the shares. Axfood has an approximate 20% share of the food retail market in Sweden. Q Q The management teams of the individual chains are responsible for store operations, marketing, and product range and pricing strategies. The individual store managers/proprietors interact with their customers on a daily basis and have day-to-day responsibility for ensuring that their stores are appealing and well-stocked, and for treating customers in a professional manner in accordance with the profile of their respective chains. Q Q In all, Axfood collaborates with approximately 840 proprietor-run stores. Wholesale business is conducted through Dagab and Axfood Närlivs. Q Organization Q Axfood’s organization is characterized by few decision-making levels and strong focus on low administrative costs. At the central level the Group achieves economies of scale in such functions as purchasing, private label products, logistics, IT, finance, human resources and business development.

Page 1 - ANNUAL REPORT AND SUSTAINABILITY REPORT AXFOOD 2010 7 .2% higher operating profit   Page 3 - Highlights 2010 NET SALES OPERATING PROFIT NUMBER OF EMPLOYEES 34,260 1,209 6,895  
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