Page 3 in Axfood - Annual Report 2009

AXFOOD AT A GLANCE Presenting Axfood Axfood conducts food retail and wholesale trade in Sweden. The Group’s retail operations are conducted through the wholly owned Willys, Hemköp and PrisXtra chains. • The Group owns 225 stores. In addition, Axfood collaborates with a large number of proprietorrun stores that are tied to Axfood through agreements. These include stores within the Hemköp and Willys chains as well as stores run under the Handlar’n and Tempo profiles. • In all, Axfood collaborates with approximately 840 proprietor-run stores. • Wholesale business is conducted via Dagab and Axfood Närlivs. • Axfood is listed on Nasdaq OMX Stockholm AB’s Large Cap list. • Axel Johnson AB is the principal owner with approximately 46% of the shares. • Axfood has a 19.3% share of the food retail market in Sweden. Organization • Axfood’s organization is characterized by few decision-making levels and sharp focus on low administrative costs. At the central level the Group achieves economies of scale in such functions as purchasing, private label products, logistics, IT, finance administration, human resources and leadership development. • The management teams of the individual chains are responsible for store operations, marketing, and product range and pricing strategies. • The individual store managers/proprietors have day-to-day responsibility for ensuring that their stores are appealing and well-stocked, and for treating customers in a professional manner in accordance with the profile of their respective chains.

Page 2 - Contents BUSINESS REVIEW Axfood at a glance 1 CEO’s message 4 Mission, goals and   Page 4 - COMPANY SALES Share of Group OPERATING PROFIT Share of Group NUMBER OF EMPLOYEES  
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