AXFOOD AT A GLANCE Presenting Axfood Axfood conducts food retail and wholesale trade in Sweden. The Group’s retail operations are conducted through the wholly owned Willys and Hemköp chains, comprising 217 stores in all. In addition, Axfood collaborates with a large number of proprietor-run stores that are tied to Axfood through agreements. These include stores within the Hemköp and Willys chains as well as stores run under the Handlar’n and Tempo profiles. In all, Axfood collaborates with approximately 500 proprietor-run stores. Wholesale business is conducted through Dagab and Axfood Närlivs. Axfood is listed on the Stockholm Stock Exchange, Nordic Large Cap list. Axel Johnson AB is the principal owner with approximately 46% of the shares. Axfood has a 17% market share in Sweden. Axfood1) 17.0% ICA 44.6% Coop 19.0% Bergendahls2) 7.2% Lidl 2.3% Netto 1.4% Others3) 8.5% 1) Willys, Willys hemma, Hemköp (Group-owned & franchises), Tempo, Handlar’n and other collaborating stores. 2) AG’s, City Gross, Eko, Matöppet, Vi retailers, Östenssons. 3) PrisXtra, service station stores, 7-Eleven and others. MARKET SHARES, LARGEST COMPETITORS IN SWEDEN 2007 ORGANIZATIONAL STRUCTURE Axfood’s organization is characterized by few decision-making levels and strong focus on low administrative costs. At the central level the Group achieves economies of scale by combining such functions as purchasing, private label products, logistics, IT, finance administration, human resources and leadership development. The management teams of the individual chains are responsible for store operations, marketing, product selection and pricing strategies. Axfood’s store managers and collaborating proprietors work in direct daily contact with their customers and are responsible for making sure that their stores are appealing and well-stocked, and for treating customers in a professional manner that reflects the profile of their respective stores. HEMKÖP WILLYS, WILLYS HEMMA DAGAB NÄRLIVS Administration Corp. Communications Human Resources Structure & Establishment Assortment & Purchasing CEO Executive Committee Finance, accounting & control, safety, Investor Relations, overall administration (PA + SSC) Internal & external communication, brand strategies Training & leadership development Business development, structure & store establishment Central purchasing, assortment selection, private labels, quality assurance, consumer contact Axfood IT Information Technology